Scandinavian Companies and their Tpefaces // Aug 27, 12:12 PM

There’s been some rustle over the IKEA’s switch from a modified version of Paul Renner’s Futura to Matthew Carter’s Verdana for IKEA’s marketing communication.

I wanted to point out another Scandinavian company which uses a typeface (made by Erik Spiekermann) for their marketing communication that just does not work in print, Nokia. Nokia’s custom typeface works wonderfully on low-resolution raster screens. I loved it on my Nokia 6010 because of the legibility and personality it maintains despite such conditions unlike most other low-resolution typefaces. Nokia’s print typeface is drived from this same screen-type so that all their corporate communications could be consistent. But while the curves are smooth, It might be impossible for one typeface to successfully cover such range of applications. With all due respect for Herr. Spiekermann’s work, Nokia’s typeface looks misplaced in print and looks equally awkward on the web.

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